Design lead specializing in brand systems, web, motion, and AI practice for agencies and growing companies
I join teams as an embedded design lead. I collaborate closely, think strategically, and treat the work with the same care and ownership as someone in-house.
KETRYX
A brand refresh, homepage strategy, and design system built so the team could maintain consistency long after the engagement ended.
BRIGHTSPEC
AI-generated imagery art directed to feel intentional, not automated. Visual identity work where the tool served the brand, not the other way around.
SUBLIME SYSTEMS
Rebrand or refresh? Customer research answered the question. Interaction design told the story.
XTALIPI
A color-signature system that solved brand identity and product wayfinding in one move.
Curious what else I’ve made?
WHAT I DO
Where I plug in best to support your team
Brand systems
Identity systems designed for the kind of organizational complexity that usually tears a brand apart. Multiple divisions, audiences, and emotional registers, all held by one coherent foundation.
Web Design
Art-directed websites where typography, photography, and layout have a point of view. Designed in Figma with the same care you'd give a magazine spread, then built with a developer.
Motion & Interaction
Scroll-driven interactions, brand animations, and micro-motion that guide attention and carry a brand's narrative. Every animation starts as a storyboard before anything moves.
AI Workflow & Integration
AI integrated into how the work actually gets done. Brand-trained tools, custom workflows, and an honest perspective on where AI genuinely helps and where it still falls short.
ABOUT MEDesign is more than making something look good. It's about asking the right questions, challenging ideas with purpose, and creating experiences that hold up over time.
I'm a designer who thrives at the intersection of creativity, strategy, and the story a company is trying to tell. Collaboration is at the core of how I work. Whether it's brainstorming with a team in Figma, gathering client feedback, or learning alongside others, I value the give and take that pushes the work further.