Brand systems that hold together when things get complicated
Brand systems that stay coherent as companies grow, across divisions, products, audiences, and the kind of organizational complexity that usually pulls a brand apart.
HOW I WORKThe design starts with the business, not the moodboard. What's changing, what's growing, and where the current brand is creating friction. That understanding shapes everything that comes after.
Solve the brand problem, not just the visuals
I look at how the company is structured, who it needs to reach, and where the current brand is falling short. The visual system comes from that understanding, not the other way around.
Work with AI as a tool, not a crutch
I use AI for competitive audits, content strategy, and asset versioning. It speeds up the work that used to take days without compromising the creative decisions that need a human eye.
Deliver systems your team can run with
Everything I build is designed and documented for handoff. Component libraries, usage guidelines, and clear structure in Figma so your internal team, new hires, or partner agencies can produce on-brand work without me in the room.
Long-term brand partnership
Brands drift with bew people join, new products launch or priorities shift. I've spent years on some accounts, refining the system as the company evolves and catching inconsistencies before they become the norm.
SECLECTED WORK
Alloy Therapeutics
Brand refinement across a multi-division biotech organization. Built and maintained a cohesive system spanning different business units, audiences, and regional teams, and kept it coherent over a five-year engagement.
Ketryx
Brand refinement across a multi-division biotech organization. Built and maintained a cohesive system spanning different business units, audiences, and regional teams, and kept it coherent over a five-year engagement.
CONTACT