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Partnering with teams to shape strategy, lead creative work and guide projects through delivery

Partnering withteams to
shape strategy, lead creative
work &guide projects
through delivery

I work across brand, web, motion, and AI — helping teams turn open-ended problems into clear direction and finished work. I can lead the full process or step into the part that needs experienced design support.

A brand system diagram rendered as a cluster of linked spheres

Brand strategy, systems & support

Clear brand strategy, distinctive identities, and flexible design systems built to grow with your company. Ongoing support keeps everything cohesive as new products, people, and priorities emerge.

A laptop showing a finished marketing site

Web strategy, design & delivery

Website strategy, UX, design, and creative direction from early structure through launch. I work closely across content and development so the finished experience serves both the brand and its users.

Motion & interaction

Brand animations, scroll-based interactions, and purposeful micro-motion that guide attention and strengthen the story. Every movement begins with a clear idea and earns its place.

A custom internal tool summarising a team’s week

AI workflows & custom tools

Practical AI workflows and custom tools built around the way your team already works. From training to reusable systems and integrations, I turn AI into a useful everyday capability.

How I work

Every team needs something different. I can shape the direction, take ownership of the work, or add senior creative expertise where it will have the most impact.

A laptop propped on stone, showing a client site

Some companies need their first senior designer. Others need someone to own a specific project or bring experienced direction to an established team.

I’m comfortable starting with an open-ended problem, shaping the brief, leading workshops, setting the creative direction, and building the structure around the work. I keep designers, developers, and stakeholders aligned through delivery while staying close enough to design, prototype, animate, or build when that’s where I’m most useful.

Let’s Build&
CreateTogether

I’m taking on contract work right now. Bring me a brief, a rough idea, or a problem you can’t quite name yet. I’m happy to start anywhere.

Let’s Connect