BrightSpec

Bright Spec, a spectroscopy technology company, had inconsistent visuals across their brand touchpoints. Their existing imagery leaned on generic molecular graphics that failed to differentiate their offerings or convey the sophistication of their tools and use cases. The team was also skeptical about using AI-generated imagery due to concerns around realism and control. I initiated and led the creation of a custom AI-generated image library that visually articulated Bright Spec’s product categories, scientific applications, and core value propositions. The goal was to develop a scalable and ownable visual system that aligned with their brand—both in clarity and tone—while also demystifying the creative potential of AI tools.