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MOMENTS

Photographers on Demand

ECOMMERCE

SOCIAL

TYPE

Client Project

ROLE
UX/UI Designer

TIMELINE

1 Year

MomentsApp (2).png
Gopro
TOP

Project
Overview

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BACKGROUND

Moments is a startup in Texas ran by three actively social parents who noticed a missed opportunity in the market: on demand photographers to capture the smaller moments in life.

THE PROBLEM

The founders experienced the following problems within group gatherings:

  • Assigning someone within the group to take photos

  • Sharing those photos within the group

  • The one to play photographer during the gathering was often left out of the photos.

THE SOLUTION

The Moments app was the solution to these problems. Allowing users to quickly hire a photographer so they can be in the moment with their friends and family. All guests will have access to these photos, and have the option to vote on their favorite images.

The App Experience

Three unique experiences within the app.

THE CLIENT

The role of the client is to book a session with a photographer, and host the session within the app. The client will be able to invite friends to partake in voting on the photos, and have access to saving and downloading the images.

THE PHOTOGRAPHER

During the session, the photographer is using his/her phone to take photos of the group within the app. This is to ensure the photos are not saved in his/her phone.

SECRET MODE

The name and experience within this section will remain a secret until the app has been developed and released. Until then, all I can say is this experience is a combination between client and photographer experience.

EMPATHIZE & DEFINE

Understanding the users & problems

RESEARCH GOALS

During this project there was three types of research conducted, foundational, secondary and design.

  • The initial research goals were to gain a better understanding of the target audience and the situations in which they would use this app along with what identifying what the competitors were doing.

  • The design research consisted of usability testing to better understand if we designed an app that would be impactful, and identify the areas for improvement.

METHODOLOGIES

  • Survey - 15 participants

  • Competitive Analysis

  • Essential features analysis (MVP)

  • Usability testing

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SURVEY

FOUNDATION RESEARCH

After surveying 15 people to learn more about who the target audience would be and what problems they current encountered, we learned:

  • 75% were women

  • 48% of those women were mothers

This data changed our initial plans and altered the approach to be more mindful of safety, and exploring options for photographer alternatives (aka secret mode.)

COMPETITOR ANALYSIS

SECONDARY RESEARCH

The market is full of on-demand photography, but we learned in the competitor analysis that we are offering unique features the competitors are not, such as the group voting.

Moments_Competitor.png

IDEATE

Exploring Solutions

USER FLOW

​Establishing the information architect of the app, and how the user will move through the experience was a crucial step in this process. After mapping out the overall experience, I zoomed in on the specific user flows to uncover any potential unhappy paths.

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Wireframes

Similar to the user flows, the wireframes went through various alterations. Due to this stage of the project, I was finalizing the wireframes and initial prototype for stakeholder review, and early user testing.

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Being an advocate
users

THE PROBLEM

Unfortunately, there was a major setback at this point of the project which caused two major constraints. The previous development team was replaced with a more robust team, which resulted in a budget and development restriction in oder to streamline the process. This resulted in scraping the user testing.

MY SOLUTION

During my initial research I learned that the product we were building was unique to the market. I knew testing some of the major flows was essential to the success of this app. So I took matters into my own hands, to ensure the users needs were being met and conducted a moderated usability test on 8 people on my own time. Below were my findings.

PROTOTYPE & TEST

Exploring Solutions

Identifying the Unhappy Path

The new constraints were impacting the initial designs, so we often met together to talk through potential solutions. One instances, was the user flow for changing their initial vote. The developers had requested to put a back button on an existing design (as seen on the right), but this did not seem initiative, so I conducted a moderated A/B test on a few users.

User Objective: Change Vote
Dev Request Flow: When a user changes their vote, they will select an image in their gallery which will bring them to a screen that reflects the voting screen. From there they change their vote, and click the go back button to navigate to the gallery again.
Problem: The voting screen is highly active with images coming in from the photographer and replicating it for another purpose caused confusion in the A/B tests.

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Happy Path

Solution: To create an initiative flow the solution is creating a pop-up when they select an image. The pop-up allows them to like, dislike, save or download, and does not take them completely out of their current experience.
Test results: Users were 5x more likely to finish this task faster
Outcome: I presented the testing results to the team advocating for the users experience. The outcome was the development requests in order to streamline the process for a MVP launch. Once the next round is available for launch, these changes would be made. 

DESIGN & DEVELOPMENT

Preparing for MVP

Visual Systems

I created the branding and design system for the app. The design system not only allowed for a faster workflow, but served as an essential piece in the development handover.

Moments_DesignSystem.png

Final Deliverables

50+ screens designed in Figma for development handover.

Moments_UIDesign.png

The Moments app was the solution to these problems. Allowing users to quickly hire a photographer so they can be in the moment with their friends and family. All guests will have access to these photos, and have the option to vote on their favorite images.

Final
Thoughts

MomentsGallery (1).png

NEXT STEPS

The app is currently in development with a focus on MVP.

COLLABORATION

In the lifespan of this project, I collaborated with the three founders, two sets of development teams and the project manager.

KEY TAKEAWAYS

During this project, I learned the importance of user feedback. There are various things to take into account such as development restraints, business goals, but my role as the UX designer is to be an advocate for the user. To bring in their feedback at various stages of the app to ensure a product we are developing for them is aligned with their needs.

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