Elevating Scientific Storytelling Through AI

BrightSpec, a pioneer in molecular rotational resonance (MRR) spectroscopy, needed a more cohesive and scalable visual foundation to support their marketing and investor materials. I led the project in evolving their brand system and introduce AI image generation as a core part of their visual workflow.

The goal wasn’t just to produce assets, but to build a visual system their internal team could confidently expand on. Along with refining layout standards and asset styling, I developed custom product and molecule visuals using AI tools and editing techniques, creating and applying a distinct blue-glass aesthetic aligned with the brand’s scientific tone.

By combining a flexible visual system with AI workflows, this project helped BrightSpec future-proof their content creation turning complex science into compelling visuals with speed, consistency, and ease.