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TRAVELY

Plan your next group trip with ease

TRAVEL

SOCIAL

TYPE
Concept project

ROLE
UX/UI Designer

TIMELINE

One Month

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Background

PROBLEM STATEMENT

Group travel is a balancing act that involves coordinating schedules, deciding on activities, and keeping track of documents. Each trip offers its own challenges, and most of the apps available are restricted in how their features can be customized.

HYPOTHESIS

When people can customize their plans with collaboration add-ons, it will facilitate the planning process and, in turn, allow them to focus on what makes their vacation fun.

EMPATHIZE & DEFINE

Understanding the Users & Problems

RESEARCH GOALS

In the foundational research, users were surveyed to study how they planned a group trip for 3 or more people. In the secondary research, competitors in the market, as well as statistics from booking trends on Google, were examined.

METHODOLOGIES

FOUNDATIONAL RESEARCH

Survey

The more people involved in planning a trip, the more complicated it becomes. My goal was to understand how people plan for groups that have 3 or more people. But, what I was most curious about were the tools they used.

I wanted to learn more about:

  • Who plans a group trip when there are 3 or more people

  • How does the group decide on the location, activities...etc.

  • How is the planning coordination documented?

  • How do you keep all your travel documents together?

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SURVEY

Insights

These are the results from the survey I conducted with the 10 participants.

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SECONDARY RESEARCH

Competitor Analysis

In my analysis, I focused on ease of use, user flow, accessibility, and many other factors. The purpose of the research was to identify deficiencies and how Travely could fill those gaps.

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SECONDARY RESEARCH

Personas

From the foundational and secondary research, I concluded that the following would be the app's main target audience

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OPPORTUNITIES

Based on my research into what the target audience is currently doing for group trips, these are the initial ideas I wanted to test and incorporate into the app.

IDEATE

Exploring Solutions

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Dashboard

The dashboard is a central place to collect and share all documentation, links, tasks, and thoughts.

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Voting

With group trips, decisions are a common pitfall. A voting section could help the group to make decisions faster.

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Tasks

No matter how people keep track of their tasks, having a centralized task list keeps them organized.

IDEATING

Sketches

In the research phase of the project, I sketched every idea that came to mind and improved it until it flowed better.

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WIREFRAMES

Mid-fidelity Wireframes

I included the user flow as part of my wireframing process so that no steps were missed. Following that, I created a mockup to be tested by users.

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TESTING

Listening to Users

RESEARCH GOALS

I tested the initial concept of having a dashboard, voting, and tasks section, along with the general flow of the app with the target audience.

METHODOLOGIES

  • Unmoderated usability study with 5 individuals

  • Moderated usability study with 5 individuals

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AFFINITY DIAGRAM

Finding Patterns

A sneak peek into the direct feedback from the target audience.

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TAKEAWAYS

Testing Insights

As a result of the insightful feedback users provided, I gained a better understanding of what worked well and what needed to be improved.

I learned the following from the usability test:

  • Users struggled to find the voting section under the plan tab

  • The ‘create a trip” layout was overwhelming the users due to lack of white space and step indications

  • They were missing an indicator that there was a link copied to their phones artboard when they copied a link from another app

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APP ADJUSTMENTS

I applied the direct feedback from the target audience to the design and conducted a moderated usability test to verify that the updated designs aligned with their requests.

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Plan → Vote

The group as a collective found the voting screen difficult to find due to the name of the tab, so I changed it from plan to vote.

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Simplify “Create a Trip”

This flow layout was overwhelming for users, and they prefer to know which step they are on. I simplified the layout and added a step indicator.

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Adding Links

A notification is included when adding outside links, such as an Airbnb reservation, as users requested a way to know it was there.

PROTOTYPE

Solutions Breakdown

Create Your Trip

The most exciting part of a trip is planning; users want to get started as soon as they can. Because of this, I simplified the process by only including the essential questions, and making the rest optional.

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Add a Task

Travely is designed to have all the information you need for the trip centralized, including notes and tasks. Write your thoughts and To-Dos without worrying about which app or notepad you used.

Add Documentation

A trip dashboard allows users to customize their experience and add the documentation they need to access quickly. This makes life easier for those who have to coordinate flights, accommodations, activities, and other bookings.

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Voting

Several users mentioned that a lack of decision making occurs when there are a large group of people. Either there are not enough people participating, or their views are not heard. Travely provides a fun & quick way for people to contribute.

DESIGN

Establishing the System

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FINAL DELIVERABLES

Around 30 screens designed and developed in Figma.

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WRAP UP

Final Thoughts

Outcome

VALUES

By offering tools to simplify coordinating, the Travely app helps users make more efficient plans, and helps the group make informed decisions. Travely goes beyond just another app.

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Photo Sharing

In my initial research, I discovered that many users share photos in group messages. Therefore, I was considering how to enable users to share photos within the app.

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Splitting Expenses

I would look into adding a method for groups to split individual expenses, or the entire bill, as Travely wants to converge all planning tools into one.