THE MISSION

The team at Mealbetter wanted their website to guide users to signup for their monthly plan. Their current design was not converting, and users were not visiting their website. 

THE STRATEGY

Throughout the website, I adjusted the layout to reduce white space. Established a clear hierarchy among the sections for easier scanability, and enhance the brand presence by adding their unique illustrations throughout. The website received an increase of 84% in their visitors. 

THE DESIGN